Rihanna The New Spokes Person For M∙A∙C’s Viva Glam Campaign

Rihanna has had great success with her M∙A∙C collections. The first “Riri Hearts M∙A∙C” launched back in May 2013, there are a total of four collections which include eye shadow palettes, lipsticks, lashes, brushes, lip gloss, and blush duos. Due to such great success Riri announced via Twitter this past weekend that she will be the new spokes person for M∙A∙C Viva Glam Campaign. Viva Glam is M∙A∙C cosmetics AIDs foundation. It was founded in 1994 in efforts to make a difference in the world with a community outreach for HIV/AIDS. 100 percent of the proceeds of Viva Glam go to men and women affected with HIV.  M∙A∙C has always chosen loud, enthusiastic, influential people to be the spokes persons. Artist such as RuPaul, Mary J Blige, Lil Kim, Elton John,Christina Aguilera, Missy Eliot and many more have been part of the past campaigns.

Congrats to Riri & M∙A∙C!